Author Corner

PARASOCIAL RELATIONSHIPS AND SOCIAL MEDIA USAGE 8 successfully with consumers. The fostering of parasocial relationships should be viewed as a marketing strategy and should be adopted by brands for promotional purposes. Review of Literature Parasocial Relationships Horton and Wohl describe paraVRFLDO LQWHUDFWLRQV DV WKH LOOXVLRQ RI D ³IDFH-to-face. scientists who have researched parasocial relationships in some depth in the last few decades. Parasocial Relationships Parasocial Attachment Strength A large portion of the empirical literature pertaining to parasocial relationships relies on a measure of parasocial attachment strength or intensity, referred to at the Parasocial Interaction. Parasocial Relationships and Development 63 Scale Construction 64 Development of Scale Items 64! vii! Scale Analysis 64 Discussion 75 IV. Romantic Parasocial Attachments and the Development of Romantic Scripts dissertation engages in an in-depth examination of .

Submission Tools

The pervasive use of the Internet for social purposes has led to organizational and social change, as well as social movements online throughout the world. Of particular interest in this study is commitment to organizations by patrons and stakeholders showcased via social media outlets. This research includes a review of organizational identification, parasocial relationships and social media. Development and validation of a parasocial interaction measure: The audience-persona interaction scale. Communication Research Reports, 17(1), Baek, Y., M., Bae, Y., & Jang, H. (). Social and parasocial relationships on social network sites and their differential relationships with users’ psychological well-being. Parasocial relationships are those between television viewers and the characters they watch and involve feelings and reactions toward characters (Horton & Wohl, ). Although parasocial relationships are based on simulated interaction, they continue beyond the viewing period, when viewers experience characters as close friends they.

Parasocial Relationships and Development 63 Scale Construction 64 Development of Scale Items 64! vii! Scale Analysis 64 Discussion 75 IV. Romantic Parasocial Attachments and the Development of Romantic Scripts dissertation engages in an in-depth examination of . Development and validation of a parasocial interaction measure: The audience-persona interaction scale. Communication Research Reports, 17(1), Baek, Y., M., Bae, Y., & Jang, H. (). Social and parasocial relationships on social network sites and their differential relationships with users’ psychological well-being. Parasocial relationships are those between television viewers and the characters they watch and involve feelings and reactions toward characters (Horton & Wohl, ). Although parasocial relationships are based on simulated interaction, they continue beyond the viewing period, when viewers experience characters as close friends they.

Submission Tools

The Nature of Parasocial Relationships A DISSERTATION SUBMITTED TO THE GRADUATE SCHOOL IN PARTIAL FULFILLMENT OF THE REQUIREMENTS For the degree DOCTOR OF PHILOSOPHY Field of Psychology By Megan L. Knowles EVANSTON, ILLINOIS June 2 ABSTRACT The Nature of Parasocial Relationships Megan L. Knowles. Basically, parasocial relationships refer to a curious phenomenon that people develop with the people they “know” through social media. This is a reality we all must face. There’s no denying that social media has the ability to (potentially, since it depends on different factors) influence people’s behaviors, thoughts, and actions. Parasocial Relationships and Development 63 Scale Construction 64 Development of Scale Items 64! vii! Scale Analysis 64 Discussion 75 IV. Romantic Parasocial Attachments and the Development of Romantic Scripts dissertation engages in an in-depth examination of .

The psychology of imagined bonds with celebrities and media figures

scientists who have researched parasocial relationships in some depth in the last few decades. Parasocial Relationships Parasocial Attachment Strength A large portion of the empirical literature pertaining to parasocial relationships relies on a measure of parasocial attachment strength or intensity, referred to at the Parasocial Interaction. The pervasive use of the Internet for social purposes has led to organizational and social change, as well as social movements online throughout the world. Of particular interest in this study is commitment to organizations by patrons and stakeholders showcased via social media outlets. This research includes a review of organizational identification, parasocial relationships and social media. Parasocial interactions and relationships, one-sided connections imagined with celebrities and media figures, are common in adolescence and might play a role in adolescent identity formation and autonomy development. We asked early adolescents (Mage = years) to identify a famous individual of whom they are fond; we examined the type of celebrities chosen and why they admired them, and.